One interesting option is how many template thumbnails you should have in the item listing. There's two sides to this one, but I think showing too few is a mistake. There's a fear that people will copy them if you show too many... I understand, but people are buying templates to save time so I wouldn't worry too much. I'd show at least 25% or so of my templates - enough to get a good idea of what you're offering. Next tip. Danny (how about that - up to Tip #92 already) ;) To View More >>

Templates with thumbnail images (real images, not just blank apertures) definitely sell more templates and get more attention. Next tip. Danny (feeling factual today - no frills) PS Of course you need permission to use the images. That's why Team PJ's own templates are blank. But they're free, so people don't mind. To View More >>

How to price your templates? Is pricing always the most interesting topic? Undercut? Over the top? You're a photographer, so you know how to charge ;) Well I think there's an argument for quite a few approaches so I'll give you a few facts to help set your price. - The mean sale in the Store has been about $37 US dollars. - The median is $35 US dollars. And there seem to be two sweet spots to get volume, $25 and $50. Of course, there are exceptions, with some templates listed for $150 - $180. Maybe you don't need to sell much to be happy at those prices? Next tip. Danny (the statistician) PS. To View More >>

Our newest little feature has really helped promote the PJ Store, which pleases our bean counters. The store has been going long enough to start noticing trends, things that are working and things that aren't. If you're interested in promoting templates, over the next few days I'll blog about stuff I've noticed (mainly anecdotal but I think they'll help). Next post. Talk soon Danny To View More >>

We read this by Finao recently : InDesign is becoming more and more popular for album design work, however, we do not recommend it for new designers. Unless you know your stuff with InDesign and consider yourself an InDesign master, don’t use it... There are more variables and settings to check with InDesign. Wrong settings and improperly sized linked images are easy to miss and are common problems we have seen with inexperienced (and even some experienced) users... We have also experienced more problems with file corruptions during upload with improperly exported or converted InDesign files. To View More >>